The London Network Case Study

Services

The London Network

The London Network, a fast-growing startup in the networking event space, had been operating exclusively through Eventbrite for the past nine months. While this allowed them to manage event signups efficiently, it lacked the branding, credibility, and scalability needed for their ambitious plans.

Live Site

Branding

Web Design

Web Development

A series of networking events designed for tech entrepreneurs, startup founders, and industry innovators. These events provide opportunities to connect with industry leaders, exchange ideas, and build valuable relationships in a welcoming environment.

Establishing The London Network's brand presence

With no existing website for The London Network, there was no established user experience, design system or content structure to build upon. Everything had been handed through Eventbrite, limiting their control over branding and customer experience.

Solution - Introducing The London Network as a brand, not just a website

I designed a landing page-first experience, prioritizing clarity, conversion, and accessibility. The site structure was kept simple, with an emphasis on:

- Upcoming events: Ensuring easy navigation for event discovery.
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- Company positioning: Explaining why the London Network was different from competitors.
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- Straightforward user journey: Reducing friction in the user journey to make signups seamless.

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The Bridge & The challenge of designing for a moving target (Showcasing a MVP still in ideation phase).

Showcasing a Nonexistent Feature (The Bridge Matchmaking)

The founders of the London Network had ambitious plans to introduce an AI matchmaking feature, The Bridge, which would pair attendees (investors, founders, professionals) based on their networking goals. However, at the time of the website build, this feature was only in the inception stage - no functional MVP, no data, just an idea.

Solution - Presenting The Bridge As A Core Part Of The Brand's Vision

Rather establishing The Bridge as a 'coming soon' afterthought, I positioned it as a core part of the brand's vision, reinforcing credibility while setting the stage for it's eventual rollout. My design choices included:

- Giving The Bridge its own sub-brand (see neon blue branding vs The London Network's neon pink).

- A Three.js-powered interactive visual background to create a tech-driven aesthetic, utilising existing brand motifs such as the logo insignia and colour.

- A dedicated page that educated users on the feature and built anticipation.

The Result - A scalable, conversion optimized digital presence

The final product was a modern, interactive brochure site that successfully positions The London Network as a major player in London's networking space, with a focus on a landing page that converts and a strong brand identity.

Don't just take it from me though.

“Working with Richard on our website was a breeze. From the start, he really took the time to understand our vision and helped bring it to life in a way that perfectly reflects our brand. Communication was seamless—he kept us updated every step of the way and was always open to our ideas”

Rigeld Cela

Co-Founder, The London Network